Creative Development Studio — New Zealand

Peach Parade.

Software Development
Web Design & Build
Marketing & Brand Identity

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Software Development· Web Design & Build· Brand Identity· Marketing Strategy· Product Design· Digital Experience· Software Development· Web Design & Build· Brand Identity· Marketing Strategy· Product Design· Digital Experience·
What We Do
01

Software
Development

Custom applications built to last. We architect and deliver software that scales with your business — clean code, thoughtful infrastructure, no shortcuts.

02

Web Design
& Build

Websites that work as hard as they look good. From landing pages to complex platforms — crafted with precision, built for performance.

03

Marketing

Strategy-first marketing that connects. Paid media, content, and growth systems designed around real data and genuine audience understanding.

04

Brand
Identity

Identity systems that hold their own at any scale. Logos, visual language, and brand guidelines built to endure long past the first impression.

"We handle the hard work, so the rest of your life stays peachy."

Our approach — Peach Parade Studio

0×

ROAS tripled
at Bolster

0×

Lower cost
per acquisition

0×

Growth in
web traffic

0+

Products shipped
& in market

Selected Work
Oliver AI — AI conversation practice platform

AI Development · Flagship

↗

Oliver AI

AI conversation practice platform for sales, service, and case-management teams. Realistic voice calls, instant scorecards, and manager-ready coaching evidence — built end to end.

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Bolster — construction management software

Growth · Y Combinator

↗

Bolster

All-in-one software for contractors — estimating, takeoff, proposals, and payments, with AI built in. Led growth: 3× ROAS, 4× lower CAC, 10× traffic.

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Stay Green On Slack — keep your Slack status active

Software · SaaS

↗

Stay Green On Slack

Keep your Slack status active and green — automatically. A cloud-based micro-SaaS built for remote teams who need presence without the overhead.

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Stay Green On Teams — keep your Microsoft Teams status active

Software · SaaS

↗

Stay Green On Teams

The same always-on presence solution, rebuilt for Microsoft Teams. Stay active, stay visible — undetectable, no downloads, no mouse jiggler.

View case study →
About
Dan Chong

Dan
Chong

Founder, Peach Parade

Growth operator and builder with a track record across SaaS, hardware, and consumer tech. Most recently Head of Growth at Y-Combinator backed Bolster — where he tripled ROAS, cut CAC by 4x, and grew web traffic tenfold while transitioning the business from outbound to fully inbound.

Previously product marketing at Helcim, Signify (Philips Hue, WiZ), and Fisher & Paykel Healthcare. Engineering degree from the University of Auckland. Builds fast, uses AI at every layer, and believes the best work happens when strategy and craft are the same thing.

Peach Parade is the studio he started to do that for others.

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Let's build
something
worth noticing.

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